据诺丁汉特伦特大学的一个研究者做的调查——英国最大最广泛的关于爱与约会的调查，爱情对于这个国家的单身族显得日益重要。由match.com委托的2009年的Love Geist报告发现，现在2/3 (63%)的单身族把真爱排在首位，人数已超过一年前，而追求一时放纵的爱情观点已是昨日黄花。
由诺丁汉特伦特大学的Monica Whitty教授和威斯敏斯特大学的Tom Buchanan教授写的报告也特别定义了渴望拥有浪漫和英国单身人数的‘现实差距’，并预计到2011年为止该国单身人数将持续从12万迅速增长到16万。
与我们近来的“快餐”文化相反的是，2009 年的Love Geist报告发现，64％的人不仅做好努力解决将来关系上的问题的准备，而且还萌发了爱是不应该匆忙的意识。更好地了解对方是关键。68%的人认为即使遇到合适人选，他们也需要了解对方一段时间才会谈恋爱，而只有1/3的人认为他们可以立刻谈恋爱。
October: Love is in the air
Romance is back for 'single' Britain, according to study
Love and romance are increasingly important to the country’s single population according to the largest and most comprehensive study of love and dating in modern Britain, led by a Nottingham Trent University researcher. The Love Geist Report 2009, commissioned by match.com, found that two thirds (63%) of singles are prioritising ‘true love’ more now than they were one year ago, and that flings are a thing of the past.
The report, by Nottingham Trent University psychologist Dr Monica Whitty and Tom Buchanan from the University of Westminster, also identified a “reality gap” between romantic aspirations and the number of UK singles, forecast to continue its rapid growth from 12 million to 16 million by 2011.
Whilst marriage rates have fallen to their lowest since records began, the report indicates an increasing belief in long-term commitment, working hard to find the ‘right’ partner and sustaining relationships. In fact, 95% of singles surveyed say they are looking for long-term love.
The definitive annual study tracks he UK’s changing attitudes to love and relationships and studied more than 16,000 people, through a huge survey, trend analysis from match.com’s members, focus groups (single and married men and women), in-depth interviews and opinions from leading experts in psychology, relationships, dating and anthropology about our future of love.
Contrary to our ‘fast food’ throw away culture of late the LoveGeist Report 2009 has found not only are 64% prepared to work harder to solve issues in future relationships, but there’s a sense that love is not something that should be rushed. Getting to know someone properly is key. A total of 68% said they need to know someone for a period of time before they fall in love and only one third felt they would be able to fall in love immediately, even if they met the right person.
What is love? This question has long perplexed scholars, writers and poets.
The LoveGeist Report 2009 found love in modern Britain runs deep, and emotional satisfaction and personal development are important. Gone are the grand gestures in the name of love we’ve seen throughout history. Nearly nine out of ten (86%) said they’d prefer a partner to show their love through considerate gestures rather than lavish gifts. Furthermore, 77% believe that falling in love means being with someone who helps to make them a better person. Some 68% reject the notion that love is a ‘thunderbolt’ saying that ‘true love’ grows over time and people want relationships that are selfless, helping them to be more confident, more challenged, more motivated and happier.